MAURICE SANABRIA
Passionate about startups, growth, scaling, efficiency, and Helvetica.
Leading growth and efficiently scaling operations is my bread & butter. If I had 30 seconds to share my “secret”, I'd share this.
I'm a battle-tested marketing & operations aficionado based in Austin, TX.
If it's about startups, marketing, branding, operations, or anything in-between, I've probably done it or seen it.
Self starter, with 10 years of hard work and grit to show for it.
What I've done
End-to-end SEO
Keyword research, competitor analysis, content marketing (landing page creation & blog writing), link building / outreach, content marketing, video SEO, etc.
CRO / experience optimization
Client side AB / multivariate testing with popular digital experience platforms (Optimizely, Google Optimize etc).
Omnichannel marketing automation
Effective multi-channel marketing automation strategy planning & execution; designed to help drive personalized impact across segmented audience journeys (email, SMS etc.)
Scalable project management & operations
I've built and managed asynchronous highly-proficient teams across multiple continents and timezones. 200M+ page views & millions of users is never a one-man show.
Data driven, from head-to-toe
Success leaves clues, it's hardly accidental and often replicable. I'm obsessed with finding the best way forward, and I'm serious about it.
Full-scale analytics & customer behavior insights
You don't know, if you don't know; without data, companies are blind and deaf. I understand user behavior & optimize experiences using major product & behavior analytics tools (Heap.io, Hotjar, etc).
Relentless passion for growth
Far from perfect, far from a novice. 10+ years of marketing experience; driven by a relentless passion for scaling & growing meaningful impact. Enthusiasm is contagious.
Anything & everything else (mostly)
Not to sound like a broken record, but really; If it's marketing, operations, or anything startup-esque, I've likely done it or seen it. If I haven't yet, I'm eager to explore it. That said, I won't sell you on the ideologue that I'm the knower of all things. Spoiler; I'm not.
Of the things I've done surrounding marketing and operations, there's really too many miscellaneous details to mention, but feel free to ask! 🙂
How I've done it
Some tools of the trade
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Google Tag Manager
Google Pagespeed Insights
And literally hundreds more (Trello, Hubspot, all of those)... Ask me about it
Some footnotes
This entire website (including graphics and copy) was spun up in less than 5 hours with nothing more than good sleep, $12 and a small cup of coffee (using Super, Notion and Unsplash images).
I'm a strong believer that success doesn't always have to be extremely difficult, or take a long time.
I'm not the knower of all things, though I'm obsessively curious about finding the best way forward. That said, I've at least done a few things right. If I sound like someone you want to work with, let's connect.
